MIAMI (POP America) -- Some of the priciest real estate in South Beach is nowhere near the water. It's actually inside a synagogue. For a mere one-point-eight-million-dollars, two frontrow seats at Temple Emanu-El are going to a lucky bidder on eBay. The auction was the idea of temple leaders who say they're trying to re-energize attendance at the 60-year-old synagogue on Washington Avenue by attracting younger people. According to temple president Jerry Jacobs, the winner of the plush, red velvet seats will get them for life and can pass them down from generation to generation. Bidding ends Monday morning. One of the holiest events on the Jewish calendar, Rosh Hashana, begins Wednesday at sundown.